Name : Yumiko Tanaka / 田中友美子
Nationality : Japanese

E-mail : mail (at) yumikotanaka (dot) net

Here on Linkedin
Photos on Instagram
Videos on Vimeo


2004 – 2006
Royal College of Art
MA Interaction Design

Goldsmiths College, University of London
Diploma in English Language for the Arts and Social Sciences

Musashino Art University
BA Visual Communication Design

Work Experiences

March 2017 – Present

Working as a Lead Interaction Designer on various strategic design projects.

May 2012 – February 2017
Sony Creative Center San Francisco + Tokyo

In 2012-2013, worked on designing system UI and various features for PlayStation 4.
Currently based in London Sony Computing Entertainment Europe office and working on UI/UX design for services and applications for Playstation3,4 and other SONY products.

October 2010 – March 2012
Nokia: Emerging Market Services

I am leading projects for mobile phone services focusing on users in emerging countries.

July 2008 – October 2010
Nokia: Service and UI Design

I was a member of the Service and UI Design (SUID) department at Nokia Design in London. I have worked on projects defining interaction models for mobile devices on a time frame of 1-2 years using hands-on user research and analysis to explore the future of mobile interfaces and services for Nokia’s broad portfolio.

February 2008 – May 2008
Forpeople ltd

Forpeople is a design consultancy in London. I worked on strategic designs for various large corporations.

January 2008
Fallon London

I was involved, as an expert of children and play, in planning an advertising campaign targeting children aged 6-12.

September 2006 – January 2008
Hasbro Europe

I started to work for the Greenhouse team, helping to produce future concepts for toys. Then I was attached to the BlueRocket Studio, which focuses on a time frame of 5-10years into the future and looks for new areas and business opportunities through conceptual projects.

2005 summer
ARD (Ab Rogers Design)

I worked as intern. I was mainly involved in the OZOcar project, the first eco-luxury car service launched in New York. I also worked on an exhibition for the V&A called Hearwear: the future of hearing.

IKKO TANAKA design studio

I prepared the exhibition IKKO Tanaka : A Retrospective at the Museum of Contemporary Art, Tokyo and SUNTORY MUSEUM, Osaka. I was also concerned with compiling Ikko’s catalogue raisonné, published by the Asahi Shinbun.

Aleph Zero Co., Ltd.

I gained professional skills of an editorial designer. I worked for ‘anan’ magazine published by Magazine House.


I helped to design and create window displays for KOOKAì and TSUMORI CHISATO in Tokyo.


July 2010
Design Research Lab at Deutsche Telekom Laboratories and Technical University Berlin (Berlin, Germany)

October 2009
Musashino Art University (Tokyo, Japan)

November 2006
Sony Concept Lab (Tokyo, Japan)


July – August 2006
at Embassy of Japan in the UK, London

June 2006
The Summer Show 2006
at Royal College of Art, London

July 2005
Mattel Design Summit
at the Mattel, Los Angeles

Selected to represent the RCA in a toy design project against entries from New York University, Illinois Institute of Technology, Hong Ik University, Seoul and Interaction Design Institute Ivrea, Milan.

June – August 2002
art.bit collection
at NTT InterCommunication Center, Tokyo

June 2000
at Musashino Art University, Tokyo